Genocide in Rwanda Essay Example | Topics and Well Written Essays - 3500 words

Genocide in Rwanda - Essay Example Civilized society's insatiable avarice for power under a cloak of satiric sovereignty insists on the rights over another, consequently demeaning equal justice on hapless minorities. Conflicts escalating into full-blown wars allowed warring factions to employ every available resource to destabilize and eliminate its foe. Psychological warfare is nurtured to harden and manipulate warring tribes and minorities to fight the bloody battles against one another. Yet after the sound of the victory cry, the vestiges of war refused to settle and will forever haunt them throughout their lives. Pages of the history books will forever be smeared with the guileless victor without knowledge of his actual use as an ordinary dispensable pawn in the global economic struggle for race and power. The United Nation's dream of world governance as an approach to global bondage is permanently held in check by massive corruption and financial problems that have threaten to erase the organization into oblivion. Major capitalistic nations came out squeaky clean in the effort to portray an innocent face over their greedy interiors. The lowly patriotic nationals of the tribal nations in Africa seemingly submit to the manipulations of the sovereign powers aiding in their cultural battles and commit the vilest crimes of all, genocidal warfare. Men killing innocent women and children; well and sick; young and old Yet as we start to world start cleaning its mess, our fervent cries for equality calls for the investigation of these genocidal governments and prevent them from carrying out whatever future plans in mind. When the world saw the slaughter of an estimated 800,000 Tutsis and moderate Hutus carried out by the Hutu militia in a period of 100 days, the Rwandan genocide stands out as historically significant in this modern world. We begin to see the involvement of Western countries which sent us an ambiguous signal that everybody was turning a blind eye on the Rwandans. The so called vigilance reflected the true nature of the violence unfolded where virtually all the first-world countries were quick in declining any offer of intervention that resulted to mass killings at the rate that exceeded the Jewish holocaust. Ample evidence revealed in Des Forges(1999,p.82)1, that the mass killing was well-organized as evidence presented at trials at the International Crime Tribunal for Rwanda supported such claim. According to Prunier(1997,P.3532), some militia members were able to acquire AK-47 assault rifles by completing requisition forms. Further Prunier (p.54) added that the leaders were able to exploit the highly-centralized nature of the Rwandan state. "The genocide happened not because the state was weak, but on the contrary because it was so totalitarian and strong that it had the capacity to make its subjects obey absolutely any order, including one of mass slaughter." Other weapons such as grenades required no paperwork and were widely distributed. According to Melvern (2000), Rwandan Prime Minister Jean Kambanda revealed3 that the genocide was openly discussed in cabinet meetings, and that one cabinet minister said she was "personally in favour of getting rid of all Tutsi without the Tutsi a ll of Rwanda's problems would be over." Belgium As

Branding, Pricing and Distribution Assignment Example | Topics and Well Written Essays - 1250 words

Branding, Pricing and Distribution - Assignment Example Therefore, to gain their trust the company shall reveal information about their product, and the vision of the company about their customers will entice them to learn more about the company and their products (Okonkwo, 2007). Competitive Pricing In developed countries such as United Kingdom, the competition is very high because many companies are trying to satisfy their customers with discounted prices. Therefore, the company has to make their pricing according to the market price and similar to competitors pricing (Okonkwo, 2007). Global Strategy Brand Architecture and Differentiation It is very important for the company to differentiate its product with competitors and create uniqueness in their product which shall entice customers in repeat purchases. The clarity of the brand message and values are of great importance to the company to avoid confusion in the mind of consumers (Gelder, 2005). Focus on Consumers The company’s strategy should be aligned with the needs of consu mers because after all because consumers are at the heart of everything a company does. In order to achieve long term success UW shall develop products that are globally accepted by consumers of different country. The trends of clothing is different for consumers living in United Arab Emirates and different for European consumers (Gelder, 2005). Strategic Partnerships The company shall build strategic partnership with retailers and suppliers to make their products available and easily reached to customers. Co-branding strategies shall also be practiced by making strategic alliance with competitors to offer unique products for kids less than 3 years of age (Gelder, 2005). Optimum Pricing Strategy Penetration Pricing UW clothing shall set special introductory offer while penetrating the market of United Arab Emirates to gain market share. The particular pricing strategy is focused upon setting the price lower initially than intended price established in the market. It will encourage c ustomers to shift to a new product and to make them realize about new competition in the market and to increase sales volume. However, once the desired target is achieved by the company then the prices shall be increased and maintained with the market price. It shall be very damaging for the competitors to cope up with the lower price set by UW clothing which will exploit their market position (Aaker, 2004). According to the long term goals of the company, it shall increase its product line by offering products category which will be priced lower than the market. Therefore, a particular brand extension will be focused upon serving different market segment which has lower spending power under a different brand name. This will provide an opportunity to target each customer base with an intention to increase company’s revenues and to exploit the market of UAE (Aaker, 2004). Pricing Strategy Supports Branding Strategy As initially the pricing strategy will be focused upon offerin g lower priced products than the established market price, the strategy will support its global branding strategy. The idea is to differentiate its product with respect to competitors by offering a price which makes significant impression in the minds of consumers and will attract